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Behavior Change Communication

ISMS established itself as a leader in behavior change communication (BCC) in Vietnam. We develop customized BCC activities aimed at a variety of target populations. Our team also designs and develops tailored information, education and communication (IEC) materials such as leaflets, posters, booklets, websites and TV clips. Our BCC projects have covered a spectrum of health areas, including HIV risk behaviors, infant and young child feeding practices, tobacco and substance use, family planning and reproductive health, and delivery of health services.

For enhanced impact, our strategies incorporate multiple components such as:

  • Interpersonal and direct communication: training of service providers and outreach workers, interpersonal counseling for clients, and mass media campaigns.
  • Social mobilization: developing networks of peer educators, creating support groups, collaborating with community leaders and groups, and working with civil society organizations.
  • Advocacy: conducting workshops and conferences with key stakeholders such as policy makers, government officials, and national and regional health program managers.

 

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